In the first session, we looked at well known Burberry Britt posters, and analysed it’s features right down to each individual detail, and then put to mind, why they included these details in this way.  

I looked into how they link things within the poster, to the product or service. Things like the pattern on the scarf and umbrella is exactly the same as the perfume bottle. I learnt that small things like this can help the audience link things, and make the connections with the business even though the poster might not even have a logo. These types of communicating can only be done effectively when done with really well known brands, such as Burberry Brit. For example, easy jet’s orange and type face can be identified upon any medium, poster, tv ad, and digital poster, anytime and any place. This explains how important brand recognition can be, once gaining that popularity, and that power, it should never be underrated on how powerful this can be, especially through these Burberry Brit posters. This is something I might be looking towards doing in my own final poster; for example, I may use star buck’s logo and colour pallet.

 

We also looked at engaging with an audience. In this session we looked into different types of people who have different preferences, different thoughts, and dislikes. Before I started this project, I’d have to chose a product, and instantly would have to think of who I’d be aiming at, whether its’ coffee lovers, coffee haters, middle aged people, old, young people, males, females, single people or taken, who ever! In this session, we looked at how our general audience can be divided into seven different genres of people, and how businesses can devise these different stereo types when marketing a product. Explorer, mainstream, aspirer, succeeder, performer, resigned and struggler are the seven different stereo types businesses can look towards when publicising a product. This can help and influence ideas on where to advertise, what to advertise, when to advertise, and anything which might vary and differ from your chosen audience type and the others. I learn that the more you know about the audience you are trying to sell to, and the more you know how to reach and grab them, the more likely you will have a successful sale.

 

Thirdly, we looked at advertising techniques, and the many different styles we can communicate to our individual audience as a company. knowing your audience is one thing, but understanding your audience  - e.g, what they like, what they don’t like, and what they find funny, appealing and attractive - is a whole other more important thing. We had a look at different techniques which can be used in any advertising strategy; such as poster, video clip, or hand out. Some of these feelings and themes can be: Sexual, humour, and emotional. These three are the typical ones that we looked at, and the ones which I think are most commonly used, and also most effective. It’s pretty self explanatory to what these different techniques might be, be each one of these can appeal for different audiences, and will be used by different companies to get different reactions depending on their product and service. For an example of some emotional advertising, a charity such as Save the Children might use a video clip or a still poster of an young baby crying, or looking very sad. This is most common on televisions, and honestly, does work. These techniques is something I have considered to use in my own advert, but I couldn’t really think of something which I could include in a coffee poster, which could involve sexual and emotional feelings. I might try and use some humour, depending on how my designs go.

 

We then looked into the Augmented Reality technology it’s self, to provide us with a broader understanding on how it works, what makes it work, why - in some cases - might it not work, and the possibilities to us with this further in the future. I looked at video clips on youtube, which shows games, diagrams and presentations which have used augmented reality, and these clips definitely differ, and have their strengths opposed to working with a still image for a poster, or a presentation. It interacts with us - as the audience - to a new level, to where we aren’t just captured by the look if the (e.g) poster, but we a quite literally, involved, and interfering with the poster it’s self. Although augmented reality seems all good and beautiful, there sure are some down sides. These can be things such as it may be quite time consuming; augmented reality is at a stage where it can easily be used to show and present something in a meeting, or to someone face to face, how ever, I’d find the process quite time consuming, to view a poster on the side of the road. Think about it. You see a poster which states it’s ‘AR’. You download the app, then you open it up, face the camera to the poster, and THEN, you finally open up the page, or view what ever it has to offer. Although the idea of interacting with customers on a newer level, things such as these being quite time consuming - speaking as part of an impatient population.

With all the thought that I’ve put together, I’ve decided to create and go forward, with planning, and poster of a mug half fill with coffee, and as you raise your phone up to the image, more coffee will be poured into the mug, and surrounding mugs, in slow motion. Although this is not really humorous, nor sexual or emotional, I think it’ll be really cool, and I think it will also tempt quite a lot of people into going to *chosen company* into a nice warm, delicious coffee.